AI
Essentials
for
Entrepreneurs
&
SMBs
AI
EMAIL
ASSISTANTS
In
today's
fast-paced
business
world,
staying
on
top
of
your
email
communications
and
establishing
and
managing
an
effective
email
marketing
campaign
can
be
daunting
tasks.
Yet,
the
effectiveness
of
email
marketing
has
been
proven
time
and
again.
Consider
these
statistics
from
Forbes:1
-
64%
of
small
businesses
use
email
marketing
-
90%
of
email
marketers
say
they
plan
to
maintain
or
increase
their
spending
for
email
campaigns
-
36.5%
is
the
average
open
rate
for
email
marketing
campaigns
Let's
face
it:
Email
marketing
is
important.
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Here
at
Top
AI
Tools,
we
are
knowledgeable
marketers
with
decades
of
experience.
After
launching
our
website
and
getting
some
valuable
content
loaded,
one
of
the
first
things
we
did
was
create
this
newsletter.
We
know
how
powerful
email
marketing
campaigns
can
be
for
startups.
We
also
know
how
frustrating
and
time-consuming
it
can
be
to
run
and
manage
a
successful
campaign.
Not
to
mention
keeping
up
with
everyday
email
correspondence.
Depending
on
your
industry,
important
items
like
requests
for
proposals,
guest
post
pitches,
advertising
queries,
and
even
customer
complaints
land
in
your
inbox
everyday.
If
you
miss
one,
it
can
have
severe
financial
consequences
for
your
company.
Missing
an
email
or
not
responding
in
a
timely
manner
can:
Fortunately,
AI
email
assistants
are
here
to
save
time,
boost
your
productivity,
and
help
ensure
you
don't
miss
important
communication
opportunities.
Let's
explore
some
of
the
best
tools
to
help
you
streamline
your
email
tasks,
from
sorting
your
inbox
to
creating
a
successful
marketing
campaign.
Then,
dive
deeper
to
learn
about
new
AI
legislation
in
the
EU,
how
they're
using
AI
to
help
Olympic
athletes,
Zuckerberg's
plans
to
provide
an
AI
agent
for
every
Facebook
user,
and
our
favorite
new
email
time-saver.
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Time
to
Tranform
Your
Email
Management?
AI
Can
Help
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There's
a
lot
more
to
getting
a
handle
on
your
communications
than
just
crafting
captivating
newsletters
or
email
drip
campaigns.
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Email
management
involves
internal
communications.
(“Please,
can't
you
just
Slack
me?!?”) It
means
crafting
appropriate
responses
to
common
queries.
And,
even
if
you
rely
on
a
CRM
to
track
leads,
email
can
also
be
valuable
to
reconnect
with
old
contacts.
These
are
some
tools
we
use
—
and
love
— for
doing
all
of
the
above
and
more.
SaneBox: Say
Goodbye
to
Inbox
Overload
here
Yes,
we
spotlighted
SaneBox
in
a
prior
newsletter.
We
value
it
so
much
that
we
wanted
to
present
it
again.
First,
this
app
integrates
with
any
email
client
or
webmail
interface.
Whether
you
use
Outlook,
Gmail,
or
another
email
interface,
SaneBox
will
bring
the
sanity
you
need
to
your
email
folders.
What
we
like
about
SaneBox:
-
Filter
emails
into
the
right
folders
through
state-of-the-art
AI
algorithms
-
Find
connections
within
companies
to
build
relationships
-
Schedule
emails
to
go
out
at
optimal
times
Click
to
try
SaneBox
for
yourself
Hoppy
Copy: Find
the
Perfect
Words
Is
your
inbox
out
of
control?
Success
AI
can
help
you
manage
emails
and
also
optimize
your
email
marketing
strategies.
We
love
that
this
tool
lets
you
handle
multiple
business
email
accounts,
can
help
you
craft
tailored
content,
and
even
uses
AI
to
boost
your
reputation,
resulting
in
a
better
chance
that
your
email
will
reach
the
primary
mailbox
for
your
recipient.
Crafting
concise,
compelling
emails
isn't
easy
—
even
for
professional
writers!
Sometimes
a
little
AI
help
can
spark
inspiration.
We
love
HoppyCopy's
feature
set,
since
it
makes
everything
from
crafting
drip
campaigns
to
creating
visually
appealing
newsletters
a
snap.
What
we
like
about
HoppyCopy:
-
Identify
language
that
may
trigger
spam
filters
for
a
higher
open
rate
-
Keep
tabs
on
competitors'
campaigns
-
Repurpose
blog
posts
into
emails
to
work
smarter,
not
harder
Learn
more
about
Hoppy
Copy
SuccessAI: Streamline
Your
Email
Marketing
Ideal
for
SMBs
up
to
enterprise-level
businesses,
Success
AI
provides
unlimited
email
accounts,
a
lead
database
of
more
than
700
million
addresses,
and
all
the
campaign
analytics
you
can
sink
your
teeth
into.
What
we
like
about
Success
AI:
-
Automated
email
warm-up
improves
delivery
and
open
rates
-
AI
email
composition
tool
helps
you
create
more
successful
campaigns
-
Run
multiple
campaigns
at
one
time
(our
Top
AI
Tools
team
especially
likes
this
feature!)
Grab
the
keys
to
SuccessAI
here.
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FOCUS:
This
“Buzzworthy”
Tool
Helps
Your
Craft
Hive-Worthy
Content
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Email
marketing
is
a
powerhouse,
with
81%
of
small
businesses
using
it
for
acquisition
and
80%
for
retention.2
Needless
to
say,
Beehiiv,
a
personalized,
permission-based
approach,
is
like
honey
harvesters
planting
the
right
flowers
to
attract
bees—it
turns
prospects
into
loyal
customers
and
should
always
be
top
of
mind.
🐝
Top
AI
Tools
CEO
Brian
Prince
says
of
Beehiiv,
“As
someone
who's
navigated
the
treacherous
waters
of
digital
content
creation,
I
can
confidently
say
Beehiiv
is
a
game-changer.”
Beehiiv
stands
out
for
its
no-code
newsletter
builder,
making
it
ideal
for
beginners
who
want
to
dive
right
in.
The
platform
offers
advanced
analytics,
which
means
you
get
easy-to-understand
insights
into
your
newsletter's
performance.
Plus,
its
monetization
capabilities help
you
to
start
generating
revenue
faster
than
you
might
expect,
turning
your
efforts
into
earnings
swiftly.
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SPONSOR:
Boost
Sales
with
Personalized
Emails
with
Smartwriter.ai
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When
you
need
to
give
your
email
a
personalized
touch,
SmartWriter.ai
streamlines
the
process.
Ideal
for
B2B
sales,
recruiters,
and
local
service
businesses
that
may
not
have
a
strong
online
presence
like
salons
or
restaurants,
SmartWriter.AI
helps
create
emotion-driven
emails
that
turn
readers
into
customers,
no
matter
the
industry.
How
does
it
work?
The
platform
scans
more
than
42
data
sources,
including
podcasts,
articles,
social
media
posts,
job
profiles,
and
more
to
learn
more
about
your
prospect.
Then,
Smartwriter.ai
uses
that
information
to
create
personalized
emails
rich
in
content
and
context.
You
can
also
build
targeted
lead
lists,
automate
email
drip
campaigns
for
easy
follow-ups,
and
get
to
know
your
prospects
faster,
on
a
more
personal
level,
in
less
time.
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Will the Future
Embrace
AI
Assistants
That Look, Talk,
and Act Like Us?
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“A world in
which custom AI
agents—trained
to mimic your
personality or
brand—might help
someone prepare
for a difficult
conversation, or
interact with
customers on
their behalf
long after
they've signed
off for the
day.”
~Mark
Zuckerberg,
Meta
founder
Does this sound
like a dystopian
science fiction
novel to you, or
an easy way to
stay connected
with your
customers and
followers without
being online 24/7?
This futuristic
vision is closer
than you might
think.
Zuckerberg
recently addressed
crowds in Colorado
at Siggraph 2024,
an annual
conference that
stands for Special
Interest Group on
Computer GRAPHics
and Interactive
Techniques. In a
fireside chat
during the event,
he revealed plans
for Meta's AI
Studio
rollout.3
On stage with
Nvidia CEO Jensen
Huang, Zuckerberg
revealed that
Meta's AI Studio
enables users to
deploy Meta's
pre-trained Llama
model to create a
customized AI
avatar to answer
common questions,
dole out advice in
your areas of
specialty, and
even create fun
memes.4
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Why It
Matters:
You can already
customize OpenAI's
ChatGPT and Google
Gemini to a
degree, training
the AI to create
content in a voice
that's uniquely
yours. Custom GPTs
also exist that
you can train to
write or speak in
your own
particular style.
But the
Meta AI
Studio
takes these
capabilities to
the next level.
Zuckerberg
envisions a day
where everyone can
create an “AI
agent” to fill in
for them when they
are unavailable.
Small business
owners can
particularly
benefit from this
technology,
creating AI
chatbots for
after-hours
customer service
without the high
costs of
onboarding a
custom chatbot.
With IT resources
often scarce for
SMBs, customized
AI agents embedded
in Facebook and
Instagram business
tools will make
these
opportunities
accessible and
affordable.
And
that, we
believe, is
an example
of AI being
deployed for
good.
The Flip
Side:
Of course, there
will be challenges
regarding
transparency as
more people
embrace AI Studio.
AI-generated posts
and comments
already litter
Facebook with no
designation as
such. It's another
case of
regulations not
necessarily
keeping up with
the technology
– yet.
Here at Top AI
Tools, we are
optimistic that
challenges like
these won't be
ignored for long.
In fact, read
on…
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European Union
Enacts
AI Act
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This summer, the
European Union put
the AI Act into
effect. The act is
a comprehensive
regulatory
framework for the
responsible and
ethical use of AI,
especially as it
relates to higher
risk systems.
(Think:
healthcare,
finance,
self-driving cars
or, the type of
functions Google
has described as
“your money, your
life.”)
Because the rules
will apply to
organizations that
operate in the EU
(we're looking at
you, Amazon,
Google, Meta,
Microsoft..!),
this could affect
the way certain AI
systems are rolled
out and regulated
across the world.
Small business
owners in the U.S
should be poised
for similar
legislation that
could put stricter
regulations on
tech giants, and
require more
accountability on
the part of anyone
using AI.
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FEATURED
PROMPTS:
Boost Your Email
Efficiency:
Must-Try Prompts
for Busy SMBs
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As you've learned
if you've taken
our
AI Crash
Course
(and if you
haven't – what
are you waiting
for?), solid prompts
are the key to
getting more done
with ChatGPT and
other AI
assistants.
The apps and
software we've
covered in this
newsletter can
help you get a
handle on your
email inbox. But
don't forget about
the power of a
ChatGPT prompt to
assist in writing
emails or managing
your inbox.
Here are a
few prompts
that can
help:
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1.
Boost
open
rates.
The
average
business
gets a
35.63%
open rate
from their
email
campaigns,
according
to
statistics
from
MailChimp.5
Apps like
HoppyCopy
and
Success.ai
can help
you craft
better
subjects
to improve
open
rates. But
ChatGPT
can also
help, with
the right
prompt.
Try this
to boost
your open
rates:
“Please
create
10
alternative
headlines
for the
following
email
subject.
[Paste
your
initial
subject
line
suggestion
here.]
These
headlines
should
be
enticing
and
engaging
to
improve
our
email
open
rates.”
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2. Craft the
perfect
response.
ChatGPT can also
help you write
emails. If you
have trained a GPT
in your voice, or
your brand's
voice, we
recommend using it
for this prompt.
“Please craft a
concise, [insert
other adjectives
to describe the
tone of your
email such as:
friendly,
professional,
heartwarming,
compassionate]
email to reply
to the following
email. Please
keep it under
[length.]
[Insert email
you want to
reply to here.]”
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3. Organize
your inbox.
Although ChatGPT
can't access your
inbox and sort
your emails into
folders like other
programs can, it
can help you get
control of your
inbox. Ask
ChatGPT:
“I am trying to
organize my
email inbox.
Please provide
suggestions for
folders to sort
my emails. I am
a [describe your
business.]”
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What we're
exploring…
We love testing
out new AI tools
that can help us
work smarter, not
harder. When
you're approaching
new leads for your
business,
personalized
emails work best
at getting
someone's
attention.
Warmer
AI
streamlines
minutes of
research into
seconds.
You'll need to
enter some
information about
your company and
your objectives.
Then, add the
LinkedIn URL or
the website for
the person you
want to email.
Warmer AI reviews
their credentials
and creates a
personalized note.
Check out
this letter of
introduction
Warmer AI crafted
to our editorial
director, Gina
LaGuardia,
inviting her to be
part of our guest
author program.
The initial draft
included a choice
of five different
introductions to
Gina, along with
information on how
we could work
together. You can
edit either
segment, which we
did since the
first version
included a
collection of
run-on sentences.
(Yikes!)
Even so, if you
frequently send
prospecting
emails, Warmer AI
could save you
hours!
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Explore:
Shave
hours off
prospecting
emails and
build
better
relationships
What we're
reading…
Did you
know?
A new study found
that only 9% of
businesses have
adopted generative
AI, although 75%
have explored it?
What's keeping
businesses from
incorporating AI
into their
operations? A
recent article by
Middle East
Economy explores
the results of a
survey by MIT
Technology Review
Insights and the
telecom company
Telstra:
-
Costs,
training, and
infrastructure
remain
barriers to AI
adoption.
-
Regulatory,
compliance and
data privacy
issues also
affect a
company's
decision to
use generative
AI, especially
in fields like
healthcare and
finance.
In spite of the
challenges, the
report showed that
78% of businesses
view gen AI as a
competitive
opportunity, and
65% said they are
considering using
gen AI.
Read:
Why
Businesses
Are
Approaching
AI With
Caution
What we're
watching…
Have you been
watching the
Olympics? While the
competitive action
is happening,
what's going on
behind the scenes
is equally
thrilling for tech
geeks like us!
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Athletes have
access to a
chatbot platform
developed in
partnership with
Intel to answer
their questions,
get around Olympic
Village, and make
them feel more
comfortable in a
sometimes-confusing
environment so
they can focus on
the games.
Take a
look here.
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We hope you had as
much fun reading
our newsletter as
we did creating
it! With our inbox
at zero now thanks
to the help of all
these handy AI
tools, we're off
to relax by the
pool. 🌞How about you?
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TELL US: What's
your biggest inbox
challenge?
Click the
button below
to fill out
a quick
survey.
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Master AI in 7
Days:
Yep, it's possible
— if you access
our (free)
AI Crash
Course. It's quick,
easy, and provides
a daily dose of
the AI knowledge
you need to get
ahead.
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Don't Be Stingy
With Your AI
Insight! Share this issue
of AI Essentials
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Crash Course, or
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